“Tuesday at 3 pm is great. Thanks for your flexibility. Looking forward to chatting then.”
Imagine that the above e-mail pops into your inbox. Do you get the impression that the message’s author is actually looking forward to talking to you? It probably depends on context, of course, but stock language like, “Looking forward to chatting,” or, “Thanks for your patience,” or even, “Sincerely,” are so overused that they’ve mostly lost their meaning. Those phrases and others like them are the “small talk” equivalent of e-mail; they’re polite, they usually don’t offer meaningful content, they don’t require a great deal of thought for either person in the interaction, and they are often the easiest mode of communication for people who don’t know each other well. (We’ll focus on work e-mails in this blogpost, but everything here applies just as much to other types of e-mails or online messages.)